We helped Recipe Advertising uncover their real selves and get to the heart of what truly matters: a deep love of advertising that drives everything they do. From that insight, we built their new positioning and design system.

Rebranding as RCP, we doubled down on the idea of love. The new identity features a bold tone of voice and a logo that symbolises their enduring commitment—to their clients, to their craft, and to the work they love. It's a mark that stands the test of time.

To bring it all to life, we created a brand film that sets them apart, expressing their realness and staking a bold claim within the industry.