The Found AT campaign breathed new life into an increasingly overlooked heritage brand, AutoTrader needed a fresh, modern identity to reach new audiences and shift perceptions.

We started by refining and abbreviating the wordmark to AT, giving it a punchier, more contemporary feel. The logo mark was reimagined as a bold graphic device, rolled out across touchpoints for maximum impact and recognition.

We evolved the colour palette from safe and predictable to bright and modern pastels and introduced a clean, modern sans serif typeface to complete the refresh. The result: a revitalised brand with renewed confidence and relevance.