Money Plus came to us with an outdated identity in need of a complete overhaul. They needed to stand out within their category so we created something playful and charismatic.

We combined a soft, characterful display typeface with a metamorphic logo animation that injected fresh energy and life into the brand. The plus became dynamic and playful graphic element that bounce and float across touchpoints. A refined colour palette with bright accents added a sense of confidence and fun, while maintaining a polished, professional edge.